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UK Gambling Ad Labeled as Seductive Is Prohibited by ASA

UK Gambling Ad Labeled as Seductive Is Prohibited by ASA

A TV that is somewhat saucy from British bookmaker Coral ran afoul of that country’s ad standards council. (Image: Coral)

A TV spot for UK-facing bookmakers Coral is banned by the united states’s Advertising Standards Authority because it’s deemed to link gambling with ‘seduction,’ therefore contravenes gambling advertising regulation in that country.

The TV spot showcased two men in a barber store that are reading The Racing Post and discussing whether to put a bet, whenever an attractive young woman enters dressed as being a jockey. Pausing and then close one man’s jaw with her riding crop, she supports a sign bearing ‘today’s great offer’ the name of a horse and its chances while one of the men places a bet regarding the Coral mobile application.

Gibraltar-based Coral has protested its innocence, however, claiming that, while the commercial did certainly contain an attractive model, it ‘did not consider that it linked gambling with seduction, sexual success or improved attractiveness’ while the character did perhaps not ‘flirt with or seduce the men and there was clearly no suggestion that the men would be much more attractive or sexually successful after betting.’

Seduction Fills the Air

Nice decide to try, Coral. We at don’t pretend become specialists in issues of seduction, but we would like to think that when an attractive woman dressed as a jockey teasingly closed our gaping jaws with her riding crop

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